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EDDM FAQ

EDDM is a service offered by Packeze that allows businesses to send promotional materials to every household or business within a specific postal route or neighborhood without needing a mailing list or individual addresses.
EDDM services are available to any business, organization, or individual looking to target specific geographical areas. It’s especially popular with local businesses like restaurants, retail stores, service providers, and real estate agents who want to reach local customers.
No, one of the main benefits of EDDM is that you don’t need a mailing list. Instead, you can target your marketing by zip code, postal route, or neighborhood.
EDDM is particularly effective for:
  • Restaurants
  • Retail stores
  • Service businesses (salons, gyms, etc.)
  • Real estate agents
  • Healthcare providers
  • Local events or community outreach efforts
  • Product sales
  • Seasonal sales
You choose the postal routes or zip codes you want to target, design your mailers (or let us help you). The USPS delivers your promotional materials to every address along your chosen routes.
Common EDDM formats include:
  • Postcards
  • Flyers
  • Brochures
  • Menus
  • Coupons Any printed promotional piece that meets size and format requirements can be used.
EDDM requires mailers to be in “flat” form, meaning they must meet specific size guidelines, which include:
You can target specific zip codes, neighborhoods, or postal routes anywhere in the United States. EDDM lets you select residential addresses, businesses, or a combination of both.

See Packeze’s EDDM page for more details on pricing. 

No, one of the advantages of EDDM is that you don’t need a postage permit. 

Yes, you can design your own mailers, or work with our professional designer to create eye-catching marketing pieces. (Option to add Artwork Design within order process) 

Excluding Order processing (Actual printing of material) EDDM delivery times vary based on the volume and location, but in general, USPS typically delivers within 2-5 business days.

You can include tracking tools like coupon codes, unique landing pages, QR codes, or custom phone numbers on your mailers to help measure response rates and ROI.

Since EDDM targets postal routes rather than individual addresses, you cannot personalize each mail piece. However, you can create general offers, promotions, or discounts that apply to everyone in the targeted area.

Absolutely! You can enhance your EDDM campaign by including QR codes, social media handles, or links to your website, creating a seamless experience between your direct mail and online platforms.

The minimum number of pieces you must send with EDDM is 200.

Yes, EDDM can deliver mailers to both physical addresses and P.O. boxes along the selected postal routes.
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