EDDM, or Every Door Direct Mail, is a service provided by Packeze that enables businesses to send promotional materials to every household or business within a targeted postal route or neighborhood.
No mailing list? No problem! Packeze EDDM eliminates the need for a mailing list or individual addresses, making it easier to reach your audience effectively. From design optimization to logistics, localised direct mail marketing has never been easier.
• Maximized local reach
• Low prices + fast turnaround
• Customizable designs
• No Mailing List Required
• Increased Visibility
How Businesses Can Leverage EDDM in Their Marketing Strategy
- Target Specific Local Audiences: Use EDDM to hone in on the neighborhoods that matter most to your business. Whether you’re launching a new store or promoting seasonal offers, reach the customers most likely to visit.
- Integrate with Digital Marketing: Combine EDDM with your digital efforts to create a cohesive multi-channel strategy. For example, include QR codes or website links on your mailers to drive traffic to your online platforms.
- Enhance Brand Awareness: Regularly sending EDDM mailers ensures that your brand stays top-of-mind in your local market, fostering recognition and trust.
- Promote Special Offers: With EDDM, you can easily promote sales, grand openings, or special discounts to the local community, ensuring your message gets into the hands of potential customers.
- Measure Results: Include trackable promotions like coupon codes or limited-time offers on your mailers to evaluate the effectiveness of your campaign and optimize future strategies.