EDDM FAQ

EDDM is a service offered by Packeze that allows businesses to send promotional materials to every household or business within a specific postal route or neighborhood without needing a mailing list or individual addresses.

Who can use EDDM Services?

EDDM services are available to any business, organization, or individual looking to target specific geographical areas. It’s especially popular with local businesses like restaurants, retail stores, service providers, and real estate agents who want to reach local customers.

Do I need a mailing list for EDDM?

No, one of the main benefits of EDDM is that you don’t need a mailing list. Instead, you can target your marketing by zip code, postal route, or neighborhood.

What types of businesses benefit most from EDDM?

EDDM is particularly effective for:

Restaurants
Retail stores
Service businesses (salons, gyms, etc.)
Real estate agents
Healthcare providers
Local events or community outreach efforts

Product sales
Seasonal sales

How does EDDM work?

You choose the postal routes or zip codes you want to target, design your mailers (or let us help you). The USPS delivers your promotional materials to every address along your chosen routes.

What kinds of materials can I send with EDDM?

Common EDDM formats include:

Postcards
Flyers
Brochures
Menus
Coupons Any printed promotional piece that meets size and format requirements can be used.

What are the size requirements for EDDM?

EDDM requires mailers to be in “flat” form, meaning they must meet specific size guidelines, which include:

See EDDM page for size options

What areas can I target with EDDM?

You can target specific zip codes, neighborhoods, or postal routes anywhere in the United States. EDDM lets you select residential addresses, businesses, or a combination of both.

How much does EDDM cost?

See Packeze’s EDDM page for more details on pricing.

Do I need a permit to send EDDM?

No, one of the advantages of EDDM is that you don’t need a postage permit.

Can I design my own EDDM mailer?

Yes, you can design your own mailers, or work with our professional designer to create eye-catching marketing pieces. (Option to add Artwork Design within order process)

How long does it take for EDDM to be delivered?

Excluding Order processing (Actual printing of material) EDDM delivery times vary based on the volume and location, but in general, USPS typically delivers within 2-5 business days.

How can I measure the success of my EDDM campaign?

You can include tracking tools like coupon codes, unique landing pages, QR codes, or custom phone numbers on your mailers to help measure response rates and ROI.

Can I include personalized offers in EDDM mailers?

Since EDDM targets postal routes rather than individual addresses, you cannot personalize each mail piece. However, you can create general offers, promotions, or discounts that apply to everyone in the targeted area.

Can I combine EDDM with my digital marketing?

Absolutely! You can enhance your EDDM campaign by including QR codes, social media handles, or links to your website, creating a seamless experience between your direct mail and online platforms.

Is there a minimum or maximum number of mail pieces I need to send?

The minimum number of pieces you must send with EDDM is 200.

Can I send EDDM mailers to P.O. boxes?

Yes, EDDM can deliver mailers to both physical addresses and P.O. boxes along the selected postal routes.